29 Apr 2025 - Interview
Interview with Silvia Rezzonico, Head of Product at Yeldo
Interview with Silvia Rezzonico, Head of Product at Yeldo
From marketing to product leadership, Silvia Rezzonico has played a key role in shaping YELDO’s digital strategy. In this interview, she discusses how the platform is bridging the gap between technology and real estate, driving accessibility, transparency, and innovation across the sector.
- What is your role at Yeldo and what do you enjoy most about your work?
At Yeldo, I serve as Head of Product, a position I took on after several years leading the Marketing team. This internal journey has allowed me to develop a cross-functional understanding of our business, which I now bring into my daily work: designing digital solutions that make real estate investing simpler, more intuitive, and more accessible for all our users—whether private investors, institutions, or intermediaries.
What motivates me most is the opportunity to build tools that bring greater transparency, efficiency, and inclusiveness to a traditionally complex sector like real estate investment. I’m driven by the idea of using technology to generate a positive impact on the broader Italian and European economic ecosystem—offering returns to investors, facilitating access to capital for developers, and supporting high-value, sustainable projects aligned with ESG standards.
- How do you contribute to Yeldo’s overall strategic vision?
My role is to translate the company’s strategy into concrete, scalable digital products that meet our users’ needs. I work closely with our tech, sales, and real estate teams to define development priorities, launch new features, and continuously improve our platforms.
My ability to work across departments comes from my background in marketing, which I now bring to product with a broader, integrated perspective. This approach aligns fully with Yeldo’s mission: to democratize access to high-quality real estate investments through technology and a model that prioritizes transparency, efficiency, and professionalism.
- Product marketing in real estate investment involves managing complex processes, both digital and physical. What are the biggest challenges?
One of the biggest challenges is bridging two very different worlds: the physical side of real estate investment—assets, due diligence, legal documentation, and human relationships—and the digital platforms through which we manage and distribute investment opportunities.
It requires a constant balance between operational rigor and user-friendly design. On one hand, we need to ensure compliance and high-quality information; on the other, we strive to deliver a smooth, intuitive user experience for all stakeholders.
An added layer of complexity is regulatory. Operating across jurisdictions with varying legal frameworks means we need to adopt regtech solutions that automate and track critical processes - like KYC, digital signatures, and reporting- while maintaining strict control and security. For example, signature requirements differ between Italy and Switzerland, which is a highly technical but crucial detail when aiming for both efficiency and reliability.
- What is Yeldo’s unique value proposition compared to other players in the market?
Yeldo simplifies the entire real estate investment process—from discovering opportunities to completing a subscription—through tailored digital solutions for private investors, intermediaries, and institutions.
Our platform allows for centralized and secure document management, replacing inefficient email exchanges. For instance, the corporate KYC process is handled through a dedicated interface where users can easily upload documents like company statutes and registry extracts in a secure environment.
We’re also focusing heavily on post-investment services. We’re developing tools that enable investors to monitor their positions, access quarterly reports, track exit timelines, receive coupon payments, and more—all from a single, streamlined dashboard.
- What trend or transformation do you believe will most impact the real estate investment sector in the coming years?
Two major forces are reshaping this sector.
The first is the growing emphasis on sustainability, which now goes beyond environmental impact to include social responsibility. In cities like Milan, issues related to housing and urban livability are becoming increasingly prominent. Real estate plays a crucial role in building sustainable urban ecosystems, and our commitment to ESG-compliant projects directly supports this vision.
The second is technological innovation, particularly in digitalization and artificial intelligence. We’re seeing the rise of new asset classes such as data centers, as well as a push to make real estate investing more seamless through digital processes. We’re currently working on integrations that automate order flows to counterparties—still often managed via email—and are exploring blockchain not for crypto purposes, but as a tool to securely certify and track security ownership.
Real estate finance still relies on processes that, in many cases, haven’t changed in decades. I believe now is the time to strike a balance between the reliability of traditional methods and the drive for innovation—to create real, long-term value.
