Marketing Specialist

We are looking for a digital marketing specialist with an in-depth understanding of all the dynamics of organic and paid online marketing tools

About YELDO

YELDO is a fast growing fintech start-up in the real estate investment space.

We offer direct access to institutional-grade real estate investments via a digital platform.

Our mission is to deliver the best online real estate investing experience by bringing access, transparency and simplicity to invest in an asset class that has been historically available only to the few.

Role summary

This position within the marketing team will allow you to collaborate on the creation and implementation of YELDO's marketing strategy by playing a critical role in the company's growth.

You will have the opportunity to join a group of smart people in a fast-paced environment where your talent can shine and your actions can have a real impact on the company's performance in a very short time.

You'll play a relevant role, joining as one of our first marketing team members and reporting directly to YELDO's CMO.

We are seeking a self-starter with experience in digital and social media marketing and a desire to work on consumer-oriented websites and cross-channel marketing.

If you believe you have what it takes to contribute to the evolution of marketing at Yeldo.com, add to our high-energy team and drive exponential growth and change in the established real estate investment industry, we’d like to hear from you.

Profile description

The perfect candidate is a digital marketing specialist with an in-depth understanding of all the dynamics of organic and paid online marketing tools.

Our day-to-day is challenging and fast-evolving, that's why we're looking for passion, motivation, creativity and a strong attitude to achieve goals: you'll be asked to identify and ideate unconventional solutions, be effective in problem-solving, be able to defend your strategic choices and be autonomous in your execution.

Main responsibilities

  • Create marketing strategies and coordinate digital agency
  • Develop, implement, and track digital marketing campaigns (email, social media, google adwords, etc)
  • Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
  • Analyze and report on the performance and efficiency of campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Collaborate on the development and creation of marketing materials, such as sales and product materials, and ensure that brand guidelines are met
  • Work with external agencies and vendors to execute marketing programs
  • Ensure marketing strategies align with overall business strategy
  • Help identify brand positioning and narrative

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • Minimum 3y of experience as a marketing strategist, marketing manager, or similar role
  • Demonstrable experience leading and managing SEO/SEM, marketing database and email (Hubspot highly preferred), social media, and display advertising campaigns, etc
  • Experience in conversion rate optimization
  • Creativity and the ability to develop original content
  • Excellent knowledge of Google Analytics and Google Data Studio
  • Experience in lead nurturing
  • Proficiency in Excel
  • Excellent analytical skills and a knack for data analysis
  • Proven track record of project management and strong attention to detail
  • Strong prioritization, organization, and project management skills
  • In-depth knowledge of CRM software and content management systems
  • Excellent communication skills, both verbal and written and leadership
  • Passionate about investment products
  • Fluent in English, written and spoken
  • Knowledge of French and/or German is a plus

Other important things to know

Location: Milan, Italy and as a start-up we like remote working!

Training: a training budget will be available for your personal development both for tech and not-tech courses useful for reaching your objectives and YELDO’s objectives.

Contract: Full-time position with permanent contract.

Salary range: RAL from € 40k to € 55k

Benefits and perks: We offer an incentive plan related to personal and company results

Application and selection process

  • Application via Linkedin, Corporate website or careers@yeldo.com
  • Preliminary short interview with HR (web conference)
  • Technical interview with CMO (live or web conference)
  • Fit interview with COO (web conference)
  • Optional second technical interview with industry expert (web conference)
  • Final interview with CEO (web conference)

We strive for the whole process to last 2 weeks from the first interview.

At YELDO, inclusion, equity, and diversity are critical in achieving our goals of access, transparency and simplicity in the real estate investment space.

Our team differences are the special ingredients that make us better able to compete.

Come join us!

Application form

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